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THE NEXT BIG THING

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Merchandising: Best Buy Taking ‘Super Mario Bros.’ Steelbook Preorders

The new releases of May 30 didn’t inspire much in the way of retailer exclusives.

The weeks’ biggest title, Paramount’s Dungeons & Dragons: Honor Among Thieves, had a 4K Ultra HD Steelbook combo pack that was widely available, thus crimping a usual exclusive for Best Buy.

However, Best Buy is taking preorders for a number of its upcoming exclusive Steelbooks for other movies. Among them is Universal’s The Super Mario Bros. Movie, which doesn’t have a disc release date yet, but Best Buy will have a 4K/Blu-ray combo pack edition in Steelbook packaging for $36.99.

Best Buy also conducted a sale offering 20% to 50% off select 4K Ultra HD movies. The list of eligible titles included The Wizard of Oz, The Blues Brothers, 2001: A Space Odyssey, Spider-Man: Into the Spider-Verse, Batman: Hush, Batman: Year One, Apollo 13, Top Gun: Maverick, The Great Gatsby, Inception, Ex Machina, Hacksaw Ridge and more.

Target didn’t have any exclusives for the week’s new titles either, but at least had them on shelves, both Dungeons & Dragons and Sony Pictures’ 65. In addition, last week’s new releases of Creed III and Shazam! Fury of the Gods finally arrived in Target’s brick-and-mortar stores as well, having initially been listed as Online Only for purchase. The delay may indicated Target is flirting with a two-week rotation for shipments of new-release DVD/Blu-ray product, instead of updating the section weekly like the other retailers, owing to staffing shortfalls that are still affecting the chain since the pandemic.

Likewise, some Walmart stores had empty new-release sections with spaces reserved for the new titles, with clerks pointing to the need to wait for outside vendors to come in and stock the shelves.

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